How to build long-lasting, mutually beneficial, relationships in the wedding industry in 2024 and beyond.

How to build long-lasting, mutually beneficial, relationships in the wedding industry in 2024 and beyond.

So I wanted to name this ‘why cold calling doesn’t work’ but I also didn’t want to be completely unapproachable I went for the more eloquent title of ‘how to build long-lasting, mutually beneficial, relationships in the wedding industry’.

I often get cold calls from suppliers wanting to build relationships and introduce themselves. Now, again referring to my earlier point – i’m not a complete knob so im not 100% dismissing this networking/marketing tool, (*Also side note you’ll find no bigger small business cheerleader – I once spent £20 on an actual piece of string which was named a ‘Christmas decoration’ as someone I knew was just starting out crafting) however, and a big however, is that we are an industry of visual and emotional connection. Neither of which are conveyed by a phone call beginning by “Can I speak to the business owner to talk about my XYZ service”

I have never ever built a long-lasting relationship this way so here’s what i’d do instead if I wanted to build relationships with wedding planners or wedding suppliers.

1. Its about them, not us. Our clients are highly important to us and we will protect and serve them above anything else. They have to be the forefront of every business relationship to ensure its the right fit all around. Understanding this will set things off on the right tone. Im interested in how you’ll add value to my clients and how you’ll go the extra mile for them. Im not interested in making “£50 commission for recommending XYZ”

2. This is not a transactional industry.  Weddings are some of the most important, most thought about days of peoples lifes. Weddings are built on warmth, depth and understanding. Asking me ‘do you have a reccomended supplier for XYZ’ is to me, absurd. I have many relationships with many incredible suppliers, but they wont all work for all of my clients. I’m constantly evaluating and expanding my network to ensure the best fit and service for my clients.

3. Give it time. Rome wasnt built in a day and neither were any of my relationships in the industry.

4. Quality over quantity. Think strategically about who you’d like to connect with and why. Showing someone you understand what they do, how you align together or how they work or even taking a personal interest is a surefire way to begin a relationship positively. Scattergunning, in my opinion, will leave you with short-term results. 

5. Think creatively. As I mentioned above we are a creative and visual industry. Contribute to a styled shoot, go above and beyond at a supplier networking event or do something memorable to create long-lasting impressions and relationships to make sure you are at the forefront of peoples minds.

Working with Jessica Sharpe Weddings.

As an award-winning UK wedding planner, I’ve learned to trust my intuition. I’m all about cutting to the chase, keeping things stress-free and streamlined, and diving right into the details and the bits that make you the most excited. My wedding planning approach is led by the desire to understand you as people. You will see my style of weddings varies from client to client, but what links each celebration is the way it’s an authentic and gorgeous reflection of the couple it’s designed for.

When you plan with me, you’ll know I have your best interests at heart. Designing, producing and delivering your wedding in a warm, efficient and no-nonsense way to ensure you remain the centre of these celebrations!

Your enjoyment of your planning is the most important thing to me – I am your sounding board, confidante and friend during our time planning together, bringing your event to life with directness, integrity and genuine joy. We begin as strangers but will part as friends, and I for one can’t wait to get cracking.

If you’d like to chat about how I can help you plan your wedding, do reach out so we can chat more.

Jess X